書誌情報:Innovative B2B marketing : new models, processes and theory

Innovative B2B marketing : new models, processes and theory

Simon Hall
1st Edition
London ; New York, NY ; New Delhi : Kogan Page Limited , [ 2017]
xix, 287 pages : illustrations ; 24 cm

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	巻号	予約人数	所在	請求記号	登録番号	資料ID	状態	貸出区分	備考
1	pbk.	0	経済経営関連外書(3F)	675 Hal	1500300	1500300	利用可	図書

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書誌詳細

刊年	2017
形態	xix, 287 pages : illustrations ; 24 cm
別書名	Innovative business-to-business marketing
内容注記	Introduction to business marketing Developing your marketing strategy The new marketing mix B2B marketing strategy and planning Improve B2Bb2b customer-centric marketing Business customers and buying behaviours Acquisition marketing Retention and loyalty marketing C-suite marketing From product to solutions marketing B2B influencer marketing Transform through content and digital marketing Digital and content marketing Digital marketing strategy and planning B2B digital marketing channels Content marketing B2B social media marketing B2B brand building Collaborating with channel partners The modern B2B channel landscape Marketing to channel partners and enabling them Marketing through channel partners Channel marketing strategy and control Optimizing marketing execution Sales and marketing alignment Account-based marketing Lead generation Modern B2B events marketing Modern marketing operations Index
出版国	イギリス
標題言語	英語
著者情報	Hall, Simon, 1971-
分類	LCC:HF5415.1263 DC23:658.8/04
ISBN	9780749480806(pbk.)
件名	LCSH:Industrialmarketing LCSH:Telemarketing
NCID	GB92115793
番号	LCCN : 2017013828

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