書誌情報:Contemporary issues in marketing and consumer behaviour

Contemporary issues in marketing and consumer behaviour

Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
Abingdon, Oxon ; New York, NY : Routledge , 2017
pages cm

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	巻号	予約人数	所在	請求記号	登録番号	資料ID	状態	貸出区分	備考
1	pbk. : alk. paper	0	経済経営関連外書(3F)	675.2 Par	1500297	1500297	利用可	図書

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書誌詳細

刊年	2017
形態	pages cm
内容注記	Introduction: how has marketing changed? Postmodern marketing and beyond Building brand cultures Gender, feminism and consumer behaviour Psychoanalysis in marketing theory and practice The ethics of marketing management Ethical consumers and the moralised brandscape Politicising consumption - consumerising politics Marketing spaces and places The globalised marketplace
注記	Earlier edition: 2009 Includes bibliographical references and index
出版国	イギリス
標題言語	英語
著者情報	Parsons, Elizabeth Maclaran, Pauline Chatzidakis, Andreas
分類	LCC:HF5415 DC23:658.8
ISBN	9780415826907 (hardback : alk. p 9780415826914(pbk. : alk. paper)
件名	LCSH:Marketing LCSH:Consumerbehavior
NCID	GB91835811
番号	LCCN : 2017002758

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