Winning the reputation game
書誌情報:Winning the reputation game
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書誌詳細
| 刊年 | 2016 |
| 形態 | xi, 261 pages : illustrations (black and white) ; 24 cm |
| 内容注記 | Preface
The value of a winning corporate reputation
Corporate reputation as a strategic game
How corporate reputations form & work
Strategy-led corporate reputations
Creating a winning reputation : being simply better
Creating a winning reputation - corporate storytelling
Managing corporate reputations
Keeping score
Keeping out of trouble
Distracting reputation myths
Frequently asked questions
Epilogue
Appendix
Notes
Index
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| 注記 | "Creating stakeholder value and competitive advantage" - Cover
Includes bibliographical references (pages 231-248) and index |
| 出版国 | アメリカ合衆国 |
| 標題言語 | 英語 |
| 本文言語 | 英語 |
| 著者情報 | Dowling, Grahame R. (Grahame Robert)
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| 分類 | 分類の種類 LCC
分類の記号 HD59.2
分類の種類 DC23
分類の記号 659.2
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| ISBN | 9780262034463(hardback)
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| 件名 | LCSH:Corporateimage
LCSH:Socialresponsibilityofbusiness
LCSH:Organizationaleffectiveness
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| 番号 | NBN : 017941270,GBB6A1023LCCN : 2015039867 |
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