| 刊年 | 2017 |
| 形態 | pages cm |
| 内容注記 | Introduction: how has marketing changed?
Postmodern marketing and beyond
Building brand cultures
Gender, feminism and consumer behaviour
Psychoanalysis in marketing theory and practice
The ethics of marketing management
Ethical consumers and the moralised brandscape
Politicising consumption - consumerising politics
Marketing spaces and places
The globalised marketplace
|
| 注記 | Earlier edition: 2009
Includes bibliographical references and index |
| 出版国 | イギリス |
| 標題言語 | 英語 |
| 著者情報 | Parsons, Elizabeth
Maclaran, Pauline
Chatzidakis, Andreas
|
| 分類 | LCC:HF5415
DC23:658.8 |
| ISBN | 9780415826907 (hardback : alk. p
9780415826914(pbk. : alk. paper)
|
| 件名 | LCSH:Marketing
LCSH:Consumerbehavior
|
| NCID | GB91835811 |
| 番号 | LCCN : 2017002758 |