Contemporary issues in marketing and consumer behaviour
書誌情報:Contemporary issues in marketing and consumer behaviour
Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
Abingdon, Oxon ; New York, NY : Routledge , 2017
pages cm


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1pbk. : alk. paper0経済経営関連外書(3F)
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書誌詳細
刊年2017
形態pages cm
内容注記Introduction: how has marketing changed?
Postmodern marketing and beyond
Building brand cultures
Gender, feminism and consumer behaviour
Psychoanalysis in marketing theory and practice
The ethics of marketing management
Ethical consumers and the moralised brandscape
Politicising consumption - consumerising politics
Marketing spaces and places
The globalised marketplace
注記Earlier edition: 2009
Includes bibliographical references and index
出版国イギリス
標題言語英語
著者情報Parsons, Elizabeth
Maclaran, Pauline
Chatzidakis, Andreas
分類LCC:HF5415
DC23:658.8
ISBN9780415826907 (hardback : alk. p
9780415826914(pbk. : alk. paper)
件名LCSH:Marketing
LCSH:Consumerbehavior
NCIDGB91835811
番号LCCN : 2017002758

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