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書誌詳細
| 刊年 | 2017 |
| 形態 | pages cm |
| 内容注記 | Citizen relationship management by government of india through social media channels / Rajan Gupta, University of Delhi, India, Saibal Pal, Defence Research & development Organization and Sunil K. Muttoo, University of Delhi, India
Academia goes social media, mooc, spoc, smoc, and ssoc : the digital transformation of higher education institutions and universities / Andreas Kaplan, ESCP Europe
Integrating relationships and community building into universities' social media marketing : implications from a case study / Jenny Hou, Massey University, New Zealand
Social media marketing for b2b : from information to decision to retention / Roisin Vize, UCD Michael Smurfit Graduate Business School, Ireland and Monique Sherrett, University College, Dublin, Ireland
Celebrities as human brands:an inquiry on stakeholder co-creation of brand identities / Dave Centeno, City University of Hong Kong & University of the Philippines
Social recruitment : investing in social currency / Arti Sharma, IIM Indore and Arunava Ghosh, IIM Indore
The struggle of secrecy, safety, and security of social media and smartphones / Ronald M. Zochalski, Jr., Indiana University Northwest
Creating, contributing and consuming : how social media content facilitates customer's engagement behaviours / Rebecca Dolan, The University of Auckland, New Zealand, Jodie Conduit, The University of Adelaide, Australia and John Fahy, The University of Limerick, Ireland
Social media engagement and return on engagement / Ritu Srivastava, MDI Gurgaon, India
The consumer engagement/return on social media engagement interface : development of a conceptual model / Birgit A. A. Solem, University College of Southeast, Norway and Linda D. Hellebeek, The University of Auckland/NHH Norwegian School of Economics
An unexpected journey : the influence of social media on consumer decision-making / Wolgang Weitzl, University of Vienna, Austria and Clemens Hutzinger, University of Innsbruck, Austria
Network effects of dynamic social interactions on consumer choices in online communities : role of firm's strategic manipulation / Shameek Sinha, IE Business School, Madrid, Spain and Sreyaa Guha, IE Business School, Madrid, Spain
Creepy and intrusive : a consumers' perspective of online personalized advertisements / Arlonda Stevens, Case Western Reserve University, USA and Casey Newmeyer, Case Western Researve University, USA
Social media measurement and monitoring / Mudra Mukesh, University of Greenwich, UK and Anand Rao, Mindtree Ltd
Attitude to brands and advertisement : qualitative and thematic analysis of social media data / Emmanuel Mogaji, University of Bedfordshire, UK and Temitope Farinloye, Questbury Research Services, UK
Strategizing your social media presence / Francesca Pucciarelli, ESCP Europe, Turin, Italy
Salient role and centrality of trust in social media marketing
Anil bhat, bits pilani, india and nirankush datta, bits, pilani, india
Trust relationships in social networks : a typology of strategies for communication between companies and their consumers / Zandra Balbinot, University of Quebec in Montreal and Sandrine Prom Tep, University of Quebec in Montreal
Like-influencer framework : a study of factors influencing click of `like¿ option by users on facebook / Rashmi Sharma, Lal Bahadur Shastri Institute of Management Review, India
Mechanisms for incentivizing and encouraging online social interactions : an experiment analysing the role of recommendations and rewards on advertisement sharing behaviour / William Feitosa
The rise of social media: implications for marketing in emerging markets' / Ogechi Adeola, Pan Atlantic University, Nigeria
Profiling youth on the basis of their motivations for social media political participation : implications for political marketers / Devinder Pal Singh, Punjabi Univeristy, India
Privacy and information trading in social media applications / Sandhya Narayanan and Dr. Richa Agrawal,Dept. of Management Studies,IIT Madras
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| 注記 | Includes bibliographical references and index |
| 出版国 | アメリカ合衆国 |
| 標題言語 | 英語 |
| 著者情報 | Rishi, Bikramjit, 1978-
Bandyopadhyay, Subir, 1958-
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| 分類 | LCC:HF5415.1265
DC23:658.8/72 |
| ISBN | 9781138679177 (hardback : alk. p
9781138679184(pbk. : alk. paper)
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| 件名 | LCSH:Internetmarketing
LCSH:Socialmedia -- Marketing
LCSH:Socialmarketing
LCSH:Customerrelations
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| NCID | GB91543576 |
| 番号 | LCCN : 2017001492 |
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