Marketing in the boardroom : winning the hearts and minds of the board
書誌情報:Marketing in the boardroom : winning the hearts and minds of the board
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書誌詳細
| 刊年 | 2017 |
| 形態 | viii, 217 pages : illustrations ; 24 cm |
| 内容注記 | The marketing issue
The ideal marketer
Creating the ideal marketing team
Choosing who to target
Choosing what to support
Choosing why to be in business
Choosing where to market
Choosing when to engage people
Winning the board members' minds
Winning the board members' hearts
Winning the board members' confidence
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| 注記 | Includes bibliographical references and index
Originally published Abington, Oxon ; Routledge, 2017 |
| 出版国 | イギリス |
| 標題言語 | 英語 |
| 著者情報 | Saunders, Ruth (Marketing consultant)
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| 分類 | LCC:HF5415
DC23:658.8 |
| ISBN | 9781138281790 (hardback)
9781138281813(pbk.)
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| 件名 | LCSH:Marketing
LCSH:Newproducts
LCSH:Boardsofdirectors
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| NCID | GB89347316 |
| 番号 | LCCN : 2016036340 |
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