書誌情報:A practitioner's guide to account-based marketing : accelerating growth in strategic accounts

A practitioner's guide to account-based marketing : accelerating growth in strategic accounts

Bev Burgess, Dave Munn
New York : Kogan Page , 2017
xx, 265 pages ; 24 cm

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	巻号	予約人数	所在	請求記号	登録番号	資料ID	状態	貸出区分	備考
1		0	経済経営関連外書(3F)	675 Bur	1500290	1500290	利用可	図書

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書誌詳細

刊年	2017
形態	xx, 265 pages ; 24 cm
内容注記	The essentials of account-based marketing Building the right foundations for account-based marketing Investing in the right tools and technologies Deciding which accounts to focus on The abm adoption model Account-based marketing step-by-step Knowing what is driving the account Playing to the client's needs Mapping and profiling stakeholders Developing targeted value propositions Planning integrated sales and marketing campaigns Executing integrated campaigns Evaluating results and updating plans Developing your career as an account-based marketer The competencies you need to do account-based marketing Managing your abm career Index
注記	Includes bibliographical references and index
出版国	アメリカ合衆国
標題言語	英語
著者情報	Burgess, Bev Munn, Dave
分類	LCC:HF5415.122 DC23:658.8/04
ISBN	9780749479893 (alk. paper)
件名	LCSH:Marketing -- Keyaccounts LCSH:Selling -- Keyaccounts LCSH:Relationshipmarketing LCSH:Industrialmarketing -- Management
NCID	GB90428528
番号	LCCN : 2016050881

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